How to Turn Executive Expertise Into a Thought Leadership Program
Thought leadership is not a stream of polished corporate posts. It is a disciplined way to turn real expertise, experience and perspective into ideas an audience can use.
What Happens to the Kindness We Give Away
We rarely know what happens to the kindness we give away. For one lonely little boy, a grandfather’s love became something far bigger than either of them could have imagined.
Should You Hire a PR Agency, Build In-House or Use Fractional Support?
Do you need a PR agency, an in-house hire, a freelancer or fractional leadership? Use this practical litmus test to match the right communications support to your pipeline, budget and stage.
When Opportunity Finds You
The story of Tracy Chapman’s unexpected breakthrough at Wembley in 1988 is a powerful reminder of what happens when preparation meets opportunity.
How to Build a Crisis Communications Plan Before You Need One
The middle of a crisis is a terrible time to decide who is in charge. A practical communications plan creates the roles, facts and process your team needs under pressure.
It’s the Story, Stupid
The stories companies are most excited to announce aren’t always the stories people actually care about. A simple PR decision tree can help you find the real story, make it stronger and determine whether it belongs in earned media, owned content, social or somewhere else entirely.
How to Build a Media Kit Journalists Will Actually Use
A useful media kit gives journalists the facts, images, context and contacts they need without making them hunt. Here is how to build one that works for reporters, search engines and AI tools.
Should You Put Your Press Release on the Wire?
Wire service, direct pitching, company newsroom, LinkedIn—or all of the above? Here is how to choose the right press release distribution strategy.
How to Write a Press Release: A Practical Guide for Startups
A straightforward guide to finding the news, interviewing your executive, and building a press release that journalists—and everyone else—can understand.
How to Create a Story That Doesn’t Suck
If your announcement feels flat, do not reach for louder adjectives. Use the seven elements of news to find the timeliness, evidence, tension, and human story already inside it.