It’s the Story, Stupid
The stories companies are most excited to announce aren’t always the stories people actually care about. A simple PR decision tree can help you find the real story, make it stronger and determine whether it belongs in earned media, owned content, social or somewhere else entirely.
Should You Put Your Press Release on the Wire?
Wire service, direct pitching, company newsroom, LinkedIn—or all of the above? Here is how to choose the right press release distribution strategy.
How to Create a Story That Doesn’t Suck
If your announcement feels flat, do not reach for louder adjectives. Use the seven elements of news to find the timeliness, evidence, tension, and human story already inside it.