Should You Hire a PR Agency, Build In-House or Use Fractional Support?
Do you need a PR agency, an in-house hire, a freelancer or fractional leadership? Use this practical litmus test to match the right communications support to your pipeline, budget and stage.
How to Build a Media Kit Journalists Will Actually Use
A useful media kit gives journalists the facts, images, context and contacts they need without making them hunt. Here is how to build one that works for reporters, search engines and AI tools.
Should You Put Your Press Release on the Wire?
Wire service, direct pitching, company newsroom, LinkedIn—or all of the above? Here is how to choose the right press release distribution strategy.
How to Write a Press Release: A Practical Guide for Startups
A straightforward guide to finding the news, interviewing your executive, and building a press release that journalists—and everyone else—can understand.