Should You Hire a PR Agency, Build In-House or Use Fractional Support?
Do you need a PR agency, an in-house hire, a freelancer or fractional leadership? Use this practical litmus test to match the right communications support to your pipeline, budget and stage.
How to Build a Media Kit Journalists Will Actually Use
A useful media kit gives journalists the facts, images, context and contacts they need without making them hunt. Here is how to build one that works for reporters, search engines and AI tools.