Should You Put Your Press Release on the Wire?
Wire service, direct pitching, company newsroom, LinkedIn—or all of the above? Here is how to choose the right press release distribution strategy.
How to Write a Press Release: A Practical Guide for Startups
A straightforward guide to finding the news, interviewing your executive, and building a press release that journalists—and everyone else—can understand.
How to Create a Story That Doesn’t Suck
If your announcement feels flat, do not reach for louder adjectives. Use the seven elements of news to find the timeliness, evidence, tension, and human story already inside it.