It’s the Story, Stupid
The stories companies are most excited to announce aren’t always the stories people actually care about. A simple PR decision tree can help you find the real story, make it stronger and determine whether it belongs in earned media, owned content, social or somewhere else entirely.
How to Create a Story That Doesn’t Suck
If your announcement feels flat, do not reach for louder adjectives. Use the seven elements of news to find the timeliness, evidence, tension, and human story already inside it.