It’s the Story, Stupid
Strategic Storytelling, Public Relations, Media Relations, Content Strategy Joshua Heath Strategic Storytelling, Public Relations, Media Relations, Content Strategy Joshua Heath

It’s the Story, Stupid

The stories companies are most excited to announce aren’t always the stories people actually care about. A simple PR decision tree can help you find the real story, make it stronger and determine whether it belongs in earned media, owned content, social or somewhere else entirely.

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